Terms & Conditions

(Applicable to all programmes offered by Self Made Speaking Academy Ltd and connected entities)

0. Definitions

“SMSA” means Self Made Speaking Academy Ltd.

“B&B” means B & B Cole Ltd (Acquired sister company).

“Programmes” means the Self Made Speakers Academy (two-day training) and the Diamond Speakers Academy (12-month mentorship), and any related services, including Self Made Speaking Agency representation.

“Client” means the purchaser/participant.

0.1 Updates to Terms
SMSA/B&B may update, vary, or amend these Terms & Conditions from time to time. The most current version will always be published at https://selfmadespeakingacademy.uk/termsandconditions and shall apply automatically to all existing and new Clients. Continued participation in any Programme, use of Assets, or engagement with SMSA/B&B after the publication of updated Terms constitutes acceptance of those updated Terms. SMSA/B&B are not required to notify Clients of updates individually.

1) Payments, Variations & Deliverables

1.1 Non-refundable payments. All fees (including instalments) are non-refundable. Failure to complete payments does not release the Client from the full fee.
1.2 Right to vary. SMSA may amend, add to, or substitute the format, schedule, coach access, content, and deliverables at any time without prior notice, where reasonably required (e.g., coach availability, technology/platform changes, curriculum improvement). Any changes will not materially reduce the overall value of the Programme.
1.3 Withdrawal. Voluntary withdrawal does not affect fee liability.
1.4 Disputed payments. Any complaint or concern regarding payments must first be raised directly with SMSA in writing. Where no resolution is reached, the Client may escalate the complaint to their payment provider only after giving SMSA a minimum of twenty-eight (28) days’ prior written notice to office@selfmadebook.uk. Any payment dispute or chargeback initiated with a processor (e.g., Stripe) without such notice will trigger a Recovery Fee equal to 100% of the disputed amount as liquidated damages (see 4.2).

1.5 Invoice Due Date. All invoices issued by SMSA and/or B&B are payable in full within twenty-four (24) hours of the invoice date, unless otherwise agreed in writing.

2) No Outcome Guarantees

2.1 Neither SMSA, the Self Made Speaking Agency, nor any connected entity guarantees speaking opportunities, paid engagements, professional status, or specific results from any Programme or participation. Client outcomes depend on individual effort, market conditions, timeliness of actions and third party decisions outside our control.

3) Immediate Access & Cooling-Off

3.1 Immediate access. Digital content and services are made available on the day of sign-up.
3.2 Waiver under the Consumer Contracts Regulations 2013. By enrolling, the Client expressly requests immediate supply of digital content/services and acknowledges that the 14 day cancellation right is lost once access is provided to digital content and/or once services begin within that period. If any portion of services is provided within 14 days at the Client’s request, the Client agrees to pay the full amount for services supplied.

4) Disputes, Recovery Fee & Liquidated Damages
4.1 Recovery Fee (not a penalty). The 100% Recovery Fee for unauthorised chargebacks/disputes is a genuine pre estimate of loss covering: processor fees/fines, account monitoring risk uplifts, administrative time, investigations, compliance, platform restrictions, collection costs and reputational/operational impacts. It is intended as liquidated damages and not a penalty.

4.2 Stripe/Processor Disputes
The Client acknowledges that payment processors such as Stripe allow consumers to initiate chargeback or dispute claims, the outcomes of which may vary and are outside SMSA’s control. In the event a dispute is raised, SMSA will immediately issue the Client an invoice equal to 100% of the full Programme fee, which is separate and in addition to any amounts already paid. If the payment platform rules in the Client’s favour and the disputed funds are not recovered, SMSA will pursue the outstanding invoice through court proceedings and reserves the right to recover all associated legal fees, interest, and enforcement costs.

5) Intellectual Property & Media

5. Intellectual Property & Use of Assets
5.1 All materials, recordings, frameworks, showreels, and other intellectual property created or provided by SMSA and/or B&B (“Assets”) remain the exclusive property of SMSA and/or B&B. Clients are granted a limited, revocable, non-transferable licence to use these Assets strictly for the purpose of promoting themselves as speakers and securing speaking engagements. This licence does not transfer ownership.

5.2 By attending any event or programme, the Client grants SMSA/B&B the right to film, photograph, and record them, and to use their image, name, likeness, testimonials, and achievements for marketing and promotional purposes in perpetuity, without further approval or compensation.

5.3 SMSA/B&B reserve the right to suspend or withdraw usage rights to Assets at any time. SMSA/B&B may also give written notice requiring the Client to cease all further use of Assets created by or provided through SMSA/B&B. If the Client continues to use such Assets after notice has been given, SMSA/B&B may issue an invoice for a media buy-out/continuing usage fee (£5000) which shall become immediately payable.

6) Group Companies, Assignment & Enforcement

6.1 Contracts signed by B&B. Where a Client’s agreement is signed in the name of B & B Cole Ltd (acquired sister), the Client acknowledges that SMSA may perform, enforce and pursue all rights and obligations under that agreement, and vice-versa. Rights may be assigned/novated to another connected entity without Client consent (notice to be given).
6.2 Third-party rights: B&B and other connected entities may enforce these terms under the Contracts (Rights of Third Parties) Act 1999.

6.3 Cross enforceability. All contracts, agreements, debts, and obligations entered into by B&B shall be deemed fully enforceable by SMSA and vice-versa, as if originally contracted in their joint or several names. The Client acknowledges and agrees that SMSA may demand, collect and enforce payment or performance of any such contracts or debts without restriction.

7) Service Windows, Remedy & Client Delay

7.1 Programme windows. Where a Programme provides access for 12 months, services must be booked/consumed within that window unless SMSA agrees otherwise in writing.
7.2 Rectification period. If any contracted service is not delivered within the initial 12-month term due solely to SMSA, SMSA shall have a further 12 months to remedy/fulfil.
7.3 Forfeiture for Client delay. If services are not used because the Client fails to schedule, attend, submit required work, or otherwise comply within the 12-month window, the unused services are forfeited with no refund/credit.

8) Conduct & Platforms

8.1 We may remove Clients from groups/platforms (including WhatsApp/telegram/portals) without notice for breaches, abuse, or creating unauthorised splinter groups (5+ members). We will also remove you to protect the community should any unresolved complain  be raised.

9) Legal & Costs

9.1 Jurisdiction. English law; exclusive jurisdiction of the courts of England & Wales.
9.2 Costs. If the Client brings a claim and is unsuccessful, they shall pay SMSA/B&B’s reasonable legal fees and administrative time at £200/hour.

9.3 Bankruptcy Petition Threshold.
If at any time the total amount owed by the Client to SMSA and/or B&B (whether under one or more agreements, invoices, or judgments) exceeds £5,000, SMSA/B&B reserve the right to bypass standard recovery processes and proceed directly with a bankruptcy petition (or equivalent insolvency proceedings) against the Client. All associated legal, court, and enforcement costs will be added to the outstanding balance.

9.4 Costs for Services During Disputes.
In the event of any dispute between the Client and SMSA/B&B (including but not limited to payment disputes, chargebacks, or complaints escalated to a payment provider), the Client agrees to pay for all services rendered during the disputed period at the following rates, which shall be invoiced immediately:

£995 per group or 1:1 call with an SMSA team member (excluding Byron or Bianca).

£1,995 per group call including Dr. Byron Cole and/or Bianca Miller-Cole.

£4,995 per 1:1 call with Dr. Byron Cole or Bianca Miller-Cole.

These charges are in addition to (and not in substitution of) the Programme fee, Recovery Fee, or any other sums due, and shall be enforceable as liquidated damages representing the genuine value of services provided.

Part A - Self Made Speakers Academy (Two-Day Training)

A.1 Access

A.1.1 Attendance must occur within 12 months of purchase.

A.2 VIP Speaker Promise - Historical Clarification & Discontinuation

A.2.1 Historical scope. The VIP Ticket Speaker Promise & 90-Day Performance Guarantee applied only to certain VIP clients (and occasionally others where expressly confirmed in writing) of the two-day Academy. It never applied to the Diamond Speakers Academy.
A.2.2 Discontinuation. To avoid further ambiguity/misapprehension, effective immediately, SMSA discontinues offering any new 90-Day Self Made Promise. Only Clients who already hold written confirmation of eligibility remain subject to the legacy terms below.
A.2.3 Legacy eligibility requirements (for those with written confirmation only):
To qualify for a refund under the legacy Self Made Promise the Client must:

Attend both training days;

Submit within the stated timelines: Bio (7 days), Topics (14 days), Fees (14 days), Keynote (30 days);

Provide Showreel, Sales script, LinkedIn templates (30 days);

Complete outreach to 100 agents (within 45 days);

Connect with 400 people/month on LinkedIn for 3 months (submit logs every 30 days);

Send 400 LinkedIn messages/month for 3 months (submit logs every 30 days).
All proof must be emailed to selfmadepromise@selfmadebook.uk within the deadlines. Any failure to meet any step or deadline invalidates eligibility.

A.3 Operational Charges (illustrative)

Charge Type

Fee

Change of Payment Method

£75

Change of Payment Due Date

£75

Change of Date

£50

Insufficient Funds

£97 per retry

Cancellation of Direct Debit

£299

Arrears Phone Call

£97 per call

Arrears Email

£97 per week

Copy of Agreement

£150

Part B - Diamond Speakers Academy (12-Month Mentorship)

B.1 Services & Access

B.1.1 Mentorship includes coaching/strategy, selected photo/video sessions, and email/WhatsApp access, as described at purchase.
B.1.2 1-2-1 sessions (if included) must be used within 6 months of Programme start unless agreed otherwise in writing.
B.1.3 Services may change on 24 hours’ notice.

B.2 No Guarantee

B.2.1 The Diamond Speakers Academy does not include any speaker-promise or performance guarantee.

B.3 Fair Use Policy (Dominate Package - 1:1 Calls)

Limit: Max one (1) call per calendar week with either Dr. Byron Cole or Bianca Miller-Cole.

Enforcement: Attempts to exceed limits (including alternative accounts) may be cancelled without notice.

B.4 Community Conduct

B.4.1 Group chats may be high-traffic; participation is optional. We may remove participants without refund for breaches.

B.5 Agency Relationship & Speaker Responsibility

B.5.1 Where SMSA/“Self Made Speaking Agency” acts as agent:

Commission: 20% for agent-won engagements; 15% where the Speaker sources but the Agency manages.

Payable within 14 days of receipt of fees; commissions remain due for engagements completed after termination if originated/managed during the term.
B.5.2 Speaker activity expectations (to support marketability): connect with 400 people/month on LinkedIn; send 400 outreach messages/month; contact 5 podcast hosts and 5 speaking bureaus/month; provide monthly logs.

B.6 Confidentiality & Usage

B.6.1 All materials are confidential and for the Client’s private use. Sharing logins/recordings incurs a £19,997 fee.

B.7 Termination & Liability

B.7.1 The agreement runs 12 months unless ended earlier by SMSA for breach (no refund).
B.7.2 Advice is followed at the Client’s own risk.

Version Control Statement

The most recent update (Version 2.3 – Published on 22 August 2025) did not amend the substance of any clauses. This update was purely a formatting/font change for clarity and presentation. All contractual obligations, rights and enforcement provisions remain identical to the prior published version.